Handcrafted in the USA

Fishing's Best Kept Secret

70 Years of Being Handcrafted in the USA

  • Handcrafted in the USA

  • A rich history of fishing.

  • Legacy Unchartered

  • Helping pass-on the hobby you love.

  • Keeping You In Mind

  • Developed by fishermen like you.

Handcrafted in the USA

A rich history of fishing.

Legacy Unchartered

Helping pass-on the hobby you love.

Keeping You In Mind

Developed by fishermen like you.

A 70 Year Journey

In 1942 Curly Robbins invented the Curly’s lure. It was made from scrap reflective material of different types

Our History
Curly's Fishing Lures

From Our Customers

The flash of colors and the vibrations really aroused the Bass, Pike, and Perch

M. Breese, NY

I used this lure year-round on a freshwater lake in WA. I troiled it, just like any other lure, behind some pop gear and wow!

D. King, WA

Its simplicity and action in the water are unmatched by anything else I've seen in 26 years of fishing. 

D. Burnside, CO